James Coccola is the executive director of communications, organizing, learning and occupational health and safety for the BC General Employees’ Union (BCGEU). Prior to this role, he was an executive vice-president with the BCGEU, from 2017 to 2024.

James spent several years as a research and data analyst with the BC government; he also has extensive experience with organizational communications and non-profit boards.

During his first term as a trustee, James sat on the communications, responsible investment and benefits committees.